Hi, I’m Kelli Matheny—founder, principal designer, and your creative partner at Thankful Friend Design. I help solopreneurs, small teams, and growing businesses build brands that feel as confident and authentic as the people behind them.
Whether you’re launching a new real estate brand, refining your identity to match your level of service, or simply tired of generic templates, I meet you where you are—and guide you toward a brand you’re proud to own.
After more than a decade in design (and the messy, rewarding process of starting my own business), I’ve learned this: your brand identity already exists. You just need a process to uncover it.
The Brand Discovery Process
My 6-part process is part therapy, part creative strategy, and fully focused on helping you step into your brand with clarity and confidence.
01 Orient
Where are you in your business journey? Let’s get a clear view of your current landscape.
02 Define Your Why
We’ll dig into what drives you—because your motivation shapes your message.
03 Remove Roadblocks
We’ll identify the gaps between how you see your brand and how you want it to be seen.
04. Find the Gold
Together, we’ll unearth your core values, personality, voice, and visual identity.
05. Design with Intention
From typography to layout, every choice reflects your essence—nothing is arbitrary.
06. Walk It Out
We’ll explore how to apply your brand practically—across listings, marketing, and social.
MY PROCESS