Ocean 17: Property Branding Case Study

One of Compass’ real estate teams approached the Compass Design Studio with a unique opportunity to brand a newly constructed luxury condominium building. We had the unique challenge of capturing a modern brand, while keeping true to the eclectic, vintage vibe of the neighborhood. With cinematic ocean views, and located in the heart of Carlsbad Village, Ocean 17 needed to attract both an older established demographic and young professionals looking for a fun, coastal lifestyle. I leaned heavily into the eclectic aspect of the neighborhood, creating a vintage-inspired direction. Ultimately our client went with another direction, but they loved the concept and execution of going more vintage beach inspired.