Thankful Friend Coffee

Thankful Friend Coffee was a dream come true project for me, as I had always wanted to design a custom brand/package design for a coffee company. In 2020, right at the height of COVID-19, we were miraculously given a 1-kilo coffee roaster. What started as a means to make some extra income/ends meet, Thankful Friend quickly became a living/breathing brand. Thankful Friend’s mission was simple: to call into remembrance and gratitude for the simple moments, such as enjoying a delicious cup of coffee, told through the narrative of the humble, lovable penguin. The story of Thankful Friend is to be continued, and while we’re on a temporary hiatus, the goal is to revamp it in 2025. This brand exploration is an ode to the first iteration of our company.